Breaking Out of the Box: Why Playing Small Is No Longer an Option

Have you ever felt like you’re doing everything “right” but still somehow... you’re stuck?

You’ve crossed all the T’s, dotted the I’s, checked all the boxes, and yet the fire that once fueled your business feels like it’s flickering instead of blazing. You’re not alone, and it’s not your fault.

In Big Gorgeous Goals, I call this feeling “The Box”.  It’s a mental space we trap ourselves in when we settle for safe, manageable goals. And while there's nothing wrong with steady progress, real breakthroughs only happen when you dare to think bigger.

The Truth About Success (And Why It Can Still Feel Empty)

When I co-founded Mabel’s Labels, I was laser-focused on the grind. And it worked—we built a multi-million-dollar company and eventually sold it to a publicly traded giant. From the outside, it looked like a fairy tale.

But inside? After the sale, I found myself stuck on the couch, paralyzed by uncertainty and self-doubt. The very success I’d worked so hard for had also become a box I couldn’t break out of. I knew I needed a new goal, but not just any goal. I needed a big gorgeous goal that would reignite my purpose and propel me forward.

You Can’t Expand Your Business If You’re Shrinking Your Thinking

The “Box” shows up in many forms: imposter syndrome, fear of failure, burnout masked as busyness. It whispers that dreaming bigger is reckless or unrealistic.

But here’s what I’ve learned, and what I share with the women I coach: playing small doesn’t serve you or the world.

When you give yourself permission to dream outrageously, something powerful happens. You begin to move with purpose. You rediscover your voice. And you start designing the business, the  life, you truly want, not just the one you think is possible.

It’s Time to Step Out

If you’re nodding your head, maybe it’s time to ask yourself: What’s the box I’ve put myself in, and how do I break out?

You don’t need to have all the answers today. But you do need a framework to help you think big again and take bold, strategic action.

That’s why I created the Big Gorgeous Goals Workbook. It’s your guided journey to uncover, define, and pursue the goal that’s been waiting just outside your comfort zone.

Because the future isn’t found inside the box.  It’s waiting for you on the other side.

👉 Buy the workbook now

Start building the roadmap to your next big gorgeous goal.

Already started? I’d love to hear your thoughts—please leave a review on Amazon and share how it’s helping you get closer to your goal.

Your next level is waiting. Let’s build the bridge.